ABOUT

Vaughn is an independent design practice creating identities, digital experiences, and the systems that hold them together.

THE FOUNDER

I build the identity systems that make people trust a brand before they read a word.

Vaughn is my design studio. We work with founders, operators, and organizations that are serious about where they are going, delivering brand systems, websites, and digital products that hold up under pressure. One-week brand sprints. Transparent pricing. No scope creep. We have worked across SaaS, AI, tech, sports, nonprofits, and civic organizations, and we are selective about it.

Before Vaughn, I co-founded Undrafted, a credentialed sports media organization that grew from two people with cameras to a global operation covering 3,000+ NCAA Division I events and 1,200+ professional events annually, including the PGA Tour, NASCAR, and MLS. I did not wait for a credential. I built the organization that earned one.

I also founded Gem City Collects in 2020, a sports card company with a physical storefront in Fairborn, Ohio, because apparently one business at a time was never interesting enough.

My background spans brand strategy, identity systems, digital product design, and sports media. I work in Figma the way most people work in PowerPoint, constantly and without thinking about it. The rest of the stack adjusts based on what the work needs.

I have spoken at Nossi College of Art, Greenon Local Schools, and Reynolds & Reynolds’ Entrepreneurship Bootcamp for Veterans on sports photography, brand building, and what it actually takes to start something from nothing.

Based in Fairborn, Ohio. Working everywhere else. If the fit is right, reach out.

WHO WE ARE

WHO WE ARE

Vaughn partners with ambitious teams to turn complex ideas into clear, useful, and enduring identities.

Vaughn partners with ambitious teams to turn complex ideas into clear, useful, and enduring identities.

STRATEGIC PARTNERSHIP

STRATEGIC PARTNERSHIP

We work closely with founders and teams to establish the positioning, visual language, and digital tools that make a business recognizably its own.

We work closely with founders and teams to establish the positioning, visual language, and digital tools that make a business recognizably its own.

OUR PROCESS

OUR PROCESS

01

DISCOVERY

02

STRATEGY & DIRECTION

03

IDENTITY DESIGN

04

DIGITAL EXPERIENCE

RECOGNITION

RECOGNITION

4× LogoLounge Winner

Framer Expert

Lovable Ambassador