NEPA Lacrosse

NEPA Lacrosse is a lacrosse organization in Northeastern Pennsylvania. It needed an identity with the confidence of the game itself, one that players, families and fans would be proud to share.

At Vaughn, I designed the NEPA Lacrosse identity. The mark sets a white lacrosse head inside a light blue keystone, Pennsylvania’s symbol, with the head breaking past the keystone’s edge. Beside it, NEPA runs in a heavy italic with LACROSSE beneath, so the name reads with speed. On navy, the light blue and white give the brand a clean, bold look that holds up at any size.

The identity began in a sketchbook: keystone shields, a lacrosse head, a P monogram, and notes on Pennsylvania’s Liberty Bell, its place as an original colony and its rolling mountains. Working through those ideas by hand led to the final pairing of keystone and lacrosse head.

The NEPA Lacrosse mark was selected as a winner in LogoLounge Book 15, one of four Vaughn marks chosen for the book. Since the rebrand, NEPA Lacrosse has grown quickly, and a version of the mark now leads Pennsylvania Lacrosse News (@palaxnews), the statewide news and rankings page NEPA Lacrosse is a member of. That page drew 3.6 million Instagram views in 30 days.