Building Better Brands, Together.
Building Better Brands, Together.
Building Better Brands, Together.
Vaughn helps organizations clarify who they are, build the systems that express it and bring those systems to life through brand and digital experiences.
Vaughn helps organizations clarify who they are, build the systems that express it and bring those systems to life through brand and digital experiences.
Vaughn helps organizations clarify who they are, build the systems that express it and bring those systems to life through brand and digital experiences.
Selected clients
Selected clients
Selected clients
Selected Work
Selected Work
Selected Work
Brand and digital systems built around real organizations, audiences and opportunities.
Brand and digital systems built around real organizations, audiences and opportunities.
Brand and digital systems built around real organizations, audiences and opportunities.
Case study locked
Freedom Church
Building a unified brand and digital system for a growing church organization.
Case study locked
Bright
Developing a distinct visual identity designed to make the company recognizable and credible.
Case study locked
Loyal + True Marketing
Creating an athlete-focused brand and digital platform built for the evolving NIL landscape.
Case study locked
NEPA Lacrosse
Creating a flexible identity system for a growing sports organization.
Case study locked
Freedom Church
Building a unified brand and digital system for a growing church organization.
Case study locked
Loyal + True Marketing
Creating an athlete-focused brand and digital platform built for the evolving NIL landscape.
Case study locked
Bright
Developing a distinct visual identity designed to make the company recognizable and credible.
Case study locked
NEPA Lacrosse
Creating a flexible identity system for a growing sports organization.
Case study locked
Freedom Church
Building a unified brand and digital system for a growing church organization.
Case study locked
Bright
Developing a distinct visual identity designed to make the company recognizable and credible.
Case study locked
Loyal + True Marketing
Creating an athlete-focused brand and digital platform built for the evolving NIL landscape.
Case study locked
NEPA Lacrosse
Creating a flexible identity system for a growing sports organization.
Building brands from strategy through implementation.
Building brands from strategy through implementation.
Building brands from strategy through implementation.
From understanding the problem to bringing the final system to life, Vaughn partners across the moments that shape how an organization is understood.
From understanding the problem to bringing the final system to life, Vaughn partners across the moments that shape how an organization is understood.
From understanding the problem to bringing the final system to life, Vaughn partners across the moments that shape how an organization is understood.
01
Brand Strategy
Clarity before creative. We uncover what matters, where the organization fits and how the brand should move forward.
Brand audits
Stakeholder discovery
Competitive research
Positioning
Naming
Messaging
02
Brand Identity
03
Web Design + Development
04
Marketing + Brand Support
4× AWARD WINNER · LOGOLOUNGE BOOK 15
Four marks recognized in LogoLounge Book 15.
Four marks recognized in LogoLounge Book 15.
A selection of identity work chosen for LogoLounge’s fifteenth annual collection of exceptional logo design.
Client Perspective
Client Perspective
Client Perspective
What clients remember is often the process as much as the final work.
What clients remember is often the process as much as the final work.
What clients remember is often the process as much as the final work.
Their team is making our day-to-day easier with an app that feels intuitive, useful, and built for us.
Their team is making our day-to-day easier with an app that feels intuitive, useful, and built for us.
Their team is making our day-to-day easier with an app that feels intuitive, useful, and built for us.
01
Rowan Arndts
Burke Orthodontics
Working with Vaughn brought our vision into focus and gave Freedom Church a brand that feels true to us.
Working with Vaughn brought our vision into focus and gave Freedom Church a brand that feels true to us.
Working with Vaughn brought our vision into focus and gave Freedom Church a brand that feels true to us.
02
Rick Compton
Freedom Church
Vaughn created an award-winning logo that gave NEPA Lacrosse a confident identity and a brand we’re proud to share.
Vaughn created an award-winning logo that gave NEPA Lacrosse a confident identity and a brand we’re proud to share.
Vaughn created an award-winning logo that gave NEPA Lacrosse a confident identity and a brand we’re proud to share.
03
Ben Magnotta
NEPA Lacrosse
From Understanding to Implementation
From Understanding to Implementation
From Understanding to Implementation
A clear process keeps complex projects moving. Vaughn stays involved from the first conversation through the systems people eventually see and use.
A clear process keeps complex projects moving. Vaughn stays involved from the first conversation through the systems people eventually see and use.
A clear process keeps complex projects moving. Vaughn stays involved from the first conversation through the systems people eventually see and use.
01
Discover
We learn the organization, audience, challenges and competitive landscape through research, audits and stakeholder conversations.
02
Define
We turn what we learn into positioning, messaging, strategic direction and a clear creative brief.
03
Design
We develop the identity, visual system and creative direction around the strategy.
04
Build
We bring the system to life through websites, digital experiences and the brand’s most important touchpoints.
05
Launch
We prepare the documentation, tools and rollout support needed to put the new system into practice.
01
Discover
We learn the organization, audience, challenges and competitive landscape through research, audits and stakeholder conversations.
02
Define
We turn what we learn into positioning, messaging, strategic direction and a clear creative brief.
03
Design
We develop the identity, visual system and creative direction around the strategy.
04
Build
We bring the system to life through websites, digital experiences and the brand’s most important touchpoints.
05
Launch
We prepare the documentation, tools and rollout support needed to put the new system into practice.
01
Discover
We learn the organization, audience, challenges and competitive landscape through research, audits and stakeholder conversations.
02
Define
We turn what we learn into positioning, messaging, strategic direction and a clear creative brief.
03
Design
We develop the identity, visual system and creative direction around the strategy.
04
Build
We bring the system to life through websites, digital experiences and the brand’s most important touchpoints.
05
Launch
We prepare the documentation, tools and rollout support needed to put the new system into practice.
Building Something Better?
Building Something Better?
Building Something Better?
Whether you’re evolving an existing organization or starting something new, we’d like to hear where you’re headed.
Whether you’re evolving an existing organization or starting something new, we’d like to hear where you’re headed.