Freedom Church

Freedom Church is a church in Dayton, Ohio. They came to Vaughn for more than a new logo. They wanted to be clear about who they are and how they speak to their community, and they needed an identity that could grow with their mission.

At Vaughn, I created the full Freedom Church identity: a primary logo in stacked and horizontal versions, a standalone mark, a Dayton badge, and a navy, light blue and teal palette, carried through to real applications like the flags outside the church. Every piece works together, so the church shows up as one church wherever it appears.

The symbol is a bird in flight, its wings raised, drawn in a handful of curved strokes. It carries the name without spelling it out. Beside it, the wordmark sets Freedom Church in clean, open capitals. The mark is simple enough to work at any size, so the church can use it with the name or on its own.

Alongside the main logo, a round badge shows the church itself: the building, two crosses and the sun rising over green fields, with Freedom Church and Dayton, Ohio set around the edge. It gives the church a warmer, local piece of the identity that ties it to its neighborhood.

On the flags outside the church, the identity does what it was made to do: it greets people. One reads Welcome, with the wings sweeping across it in teal. The other reads this is home over a street map pattern, with the bird small at the bottom. Since the rebrand, attendance has grown by an estimated 22%. In Senior Pastor Rick Compton’s words, what the church received was more than a visual identity: a system built to support its mission and growth.