NEPA Lacrosse News — Brand Identity
An award-winning identity system for a regional sports media brand, combining Pennsylvania’s keystone with the movement and geometry of lacrosse.
NEPA Lacrosse News
/
2026
THE CHALLENGE
NEPA Lacrosse News needed a more distinctive and professional identity that could represent both lacrosse and Northeastern Pennsylvania without relying on a generic sports logo. The mark had to feel authoritative enough for a sports media organization, remain recognizable at small sizes, and translate effectively across websites, social media, apparel, merchandise, and print.
OUR APPROACH
The identity was built around one clear regional idea: Pennsylvania’s keystone. A simplified lacrosse head was integrated into the keystone structure, allowing both symbols to read as one cohesive mark rather than two unrelated elements. The design was refined into a bold geometric system with controlled spacing, strong proportions, and responsive variations for different formats and applications.
THE OUTCOME
The completed identity gave NEPA Lacrosse News a more recognizable and credible presence within regional sports media. Its combination of lacrosse and Pennsylvania heritage created a mark that could represent the publication without depending on supporting text. The logo was later selected for inclusion in LogoLounge Book 15, earning international recognition alongside leading identity work from around the world.
MORE WORK
