Loyal + True Marketing helps athletes develop personal brands, build partnerships and explore opportunities beyond their time on the field. The company needed a website that communicated that ambition to both athletes and potential partners, with clear paths for each audience.

I translated that direction into a Framer website built around the brand’s orange, dark backgrounds and confident typography. Scale, contrast and controlled movement guide attention through the content, giving the experience a connection to sports without depending entirely on familiar sports marketing layouts.

Athletes sit at the center of the experience. I developed a CMS-driven directory that gives each person room to stand out and provides a consistent structure for exploring the roster. Photography and identity lead the individual profiles, while the underlying content model gives the team a way to introduce new talent as the organization grows.

I also developed Rive interactions inspired by sports culture, including collectible-style athlete cards and dimensional animations. These details extend the visual language of the site and create opportunities to engage with the brand, alongside navigation and page transitions designed to keep the content easy to follow.

My scope included strategy, UI/UX, Framer development, CMS structure and animation. Reusable components and responsive layouts bring those pieces into one maintainable website. The result is a digital home that connects athlete storytelling and brand partnerships, with a foundation the team can continue to update and expand.