Loyal + True Marketing
An immersive Framer website for Loyal + True Marketing, connecting Oklahoma State athletes with brands through a searchable roster and clear pathways to partnership.
Loyal + True Marketing is an athlete-first sports marketing company rooted in Oklahoma State athletics. Through athlete branding, campaigns, content, appearances, and partnerships, they help student-athletes build their presence and connect businesses with the people and communities behind the sport.
Vaughn designed and built the entire website in Framer. Our scope covered the site structure, visual design, navigation, athlete roster and profiles, partnership pages, and responsive implementation. The goal was to express the energy of Cowboy athletics while making Loyal + True’s offering easy to understand and explore.
The challenge
The website needed to serve two connected audiences: athletes exploring representation and businesses considering a partnership. We organized the experience around those journeys, giving visitors clear routes to the roster, the partner network, and an inquiry. The structure connects the company’s story with practical next steps.
An athlete-led experience
Athlete imagery anchors the visual direction. A dark background, orange accents, and strong typography connect the website to the Cowboy community. The immersive roster places athlete portraits within a dimensional space, turning the introduction into a distinctive presentation of the people Loyal + True represents.
That visual energy continues into a useful browsing experience. Roster search and filters let visitors narrow the selection by sport and availability. Individual profiles provide a closer look at each athlete, while partnership pages explain how businesses can participate. Clear calls to action connect discovery with the opportunity to start a conversation.
Performance with purpose
A site with prominent imagery and motion also needs a considered approach to delivery. Responsive image sources allow the browser to select an appropriate image size, and lazy loading defers selected imagery until it is needed. These choices help reduce unnecessary loading while supporting the site’s visual character. Navigation, hierarchy, and straightforward browsing keep the experience practical alongside its more expressive moments.
The result
The finished website brings Loyal + True’s athletes, services, and partner network into one cohesive digital presence. It gives the company a place to tell its story, showcase its roster, and invite new partnerships. Vaughn’s contribution spans the complete Framer website, connecting the visual experience with the everyday tasks visitors come to accomplish.
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